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Hostess is a
brand of the Interstate Bakeries Corporation in the United States,
known for its line of snack foods, such as Twinkies, CupCakes,
Chocodiles, Ding Dongs, HoHos, Suzy Q's, Sno Balls, donettes, Mini
Muffins, Hostess Fruit Pies, Pudding Pies and Doughnuts.
Historical background
Hostess Twinkies
In 1925, the Taggart Bakery was selling a new brand of white bread
called Wonder Bread. The Continental Baking Company purchased Taggart
and began selling Wonder Bread nationwide, and invented Hostess Cakes
as an additional brand to increase the company's popularity with retail
vendors.
Interstate Bakeries Corporation purchased the Continental Baking
Company in 1995.
In Canada, Vachon, owned by Saputo (and not affiliated with
Interstate), owns the rights to the Hostess trademarks.
Comic book advertisements
From 1975 until 1982, Hostess ran an advertisement campaign in American
comic books. These featured popular characters from Harvey Comics,
Archie Comics, and DC and Marvel Comics Heroes like Batman, Superman,
and Spider-Man in one page mini-adventures. Each of these adventures
was resolved with Hostess products. For example, in the original ad,
after being unable to subdue a mummy, Batman pacifies him by giving the
mummy Twinkies. Subsequent ads included a myraid of different
characters from across different publishing houses including Casper the
Friendly Ghost, Richie Rich, and various members of the Archie Comics
gang as well as Gold Key and Whitman comics licensed characters such as
Tweety and Sylvester and The Road Runner. The Archie Comics character
Josie is the Hostess champ with well over 25 ads to her credit,
frequently as a back-cover to many issues in the late-1970s and early
-1980s.
An earlier update claimed 1977 as the start date for the Hostess/Comics
connection but ads appeared in Whitman and Gold Key comics as early as
1975, the same year Spider-man appeared in his first ads in Marvel
comics.
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